The Reason Behind My Name

You know my story (alopecia). For me, there is nothing more important than loving yourself and never losing your essence. So, that's what it's about: dear me, beloved me, esteemed me. With the name of my brand, I wanted to capture how important it is to love yourself.

My hair loss began unnoticed in 2015 when I was still living in Spain. In 2017, I moved to the United States, a year that impacted my life as I was diagnosed with alopecia areata universalis.

My hair fell out little by little, and I started noticing how, when I combed my hair, it became less and less. I bought all kinds of hair products, but none of them worked. Sweeping my house and seeing the amount of hair on the floor horrified me.

One day, I showed my hair loss areas to a friend who was studying nursing. Her comforting words made me understand that something was wrong. I went to the doctor, and they told me it was alopecia areata. They gave me injections and assured me the hair would grow back. However, despite my trips to the hospital, my hair kept falling out, and I gradually fell into depression. I cried every time I looked in the mirror; the injections never worked.

The last time I went to the doctor, I was diagnosed with alopecia areata universalis. That day I locked myself in my room to cry. I didn’t understand anything; I had never heard of this disease. Why me? Everything seemed to be falling into an abyss; my hair kept falling uncontrollably.

I have always loved hats. One day, I bought some extensions and sewed them onto a hat myself to simulate my hair. I wore it for a long time, but it wasn’t enough; I felt ugly and strange.

One night, my son suggested I try a wig. Although I was afraid it would look odd, I bought many wigs, hats, turbans, etc. I wasted a lot of money and time trying to find something that made me feel truly beautiful and comfortable because it became inevitable to use hats, wigs, or turbans as I had become completely bald.

This devastated me. All my life, I had been a very confident woman with a strong, fun, and bright personality. Losing my hair was dimming my light, making me lose my self-esteem, my identity, and changing my outlook on life.

The path I began was very hard, especially because I am the daughter of a hairdresser and grew up constantly changing my hair. I have always loved fashion and different styles, but it was very difficult to find items that suited my taste. As I became more interested in the world of alopecia, I discovered that I could create my own looks. Just as I made my own hat with hair, I started creating my own turbans and accessories.

I am very proud of my process. Although it was hard, it was short because I did not let sadness or depression win. I understood that my condition should be like a dear friend, something to live with day by day.

I decided to create Dear Me to support women on their journey, creating a brand where hair does not define you, where I can inspire women to believe in themselves and connect with my essence.

The concept of Dear Me is to provide women with designer accessories to empower themselves and help make their daily lives more practical, to regain their confidence and self-esteem. They can create different styles and embark on the journey to find the essence of their identity.

Brand Purpose

Our purpose is to ensure that women feel confident and secure while wearing our designs. We believe hair loss should not be a barrier, and our practical, elegant turbans are designed to make your daily life easier. We want to be part of your journey, whether you need to cover your hair for religious reasons or simply want to showcase a different style. At Dear Me, we build a community of strong and empowered women, helping them regain their confidence and self-esteem.

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